Ad Pros Advertising developed a positioning statement and branding package that clearly conveys the connection to their customer base. YOUR RIDE IS OUR PRIDE is now the calling card for all internal and external marketing for Sound Depot and Performance. The 'RIDE' refers to customer's vehicles and 'PRIDE' underscores Sound Depot's passion for their business. This tagline clearly communicates the specialty aspect of Sound Depot's business as it blunts the ads from the 'big box' stores, who simply include stereo sales and installations in ads for dozens of unrelated products.
During the development of this branding initiative, news came that Sound Depot would be relocating to a larger facility on Main Street in Gainesville. Ad Pros was asked to develop new signage, color scheme and in-store collaterals for the new location.
To help clear out existing inventory, a hard sell radio campaign was launched in mid-January 2007, urging listeners to come in "Now, right now" for the best prices. The result of that campaign was the best two week level of sales in Sound Depot's history. The hard sell delivery and exceptional production values of the radio commercial drove business into the store from day one and increased every day of the campaign.
When visiting the new location of Sound Depot and Performance at 1931 N. Main St. in Gainesville, you will be surrounded by the creative work of Ad Pros Advertising. Even the pole sign out front was designed by us. It is truly a partnership that works for both parties.