Objective : Create a prize catalog for WRMF 97.9FM that will accommodate over 50 different prize areas so station sales people can generate increased ad revenues by offering prize sponsorships to local businesses. This catalog will be mailed to 500,000 homes in South Florida. Revenue goal is $400,000.

Business Radio Media Kit cover
Business Radio Media Kit cover

Moneywatch Media Kit Cover
Money watch Media Kit cover

WRMF Christmas catalog cover
WRMF Christmas catalog cover

WRMF Media Kit cover
WRMF Media Kit cover

Ad Pros Advertising created the concept, design and solicited media partners to help take this project over the top. The result was over $600,000 in new or incremental sales revenue over a four month period.

WRMF management was so pleased with the results of this project that they asked Ad Pros Advertising to create all subsequent prize catalogs plus the presentation materials for their many radio stations. The materials produced by Ad Pros Advertising have greatly enhanced the stations’ new business presentations, an important factor in revenue generation.